Changing Perspectives | Allie Couch

Promotional Film

Release Date:

26th May 2016


Allie Couch - Artist


For this film we worked with the very talented Allie Couch to help bring her #IAmAble campaign to life. We filmed in the derelict Devonport Market Hall which brought so much character to the project, we love how this one turned out and we had a lot of fun with the freedom of experimentation we had.


There is a stigma with physical disabilities that someone's ability is judged based on their physical outward appearance. This film attempts to challenge both able and disabled people’s perspectives on this by visually demonstrating the liberation of a changed mindset through fun and interactive typography presented in a film.