Shop, Sip, Strike:
A Day Out in Plymouth Like No Other
Retail & Leisure
Client
British Land
Year
2024
When British Land wanted to shine a spotlight on two of Plymouth’s busiest destinations—Drake Circus shopping centre and The Barcode leisure hub—they turned to us to craft a suite of sleek, story-led promo videos that would drive footfall and showcase just how much these sites have to offer.
The Brief: Put Plymouth on the Map
The mission was clear: showcase the full experience of a day out at Drake Circus and The Barcode, with a focus on boosting awareness and attracting new visitors, particularly from key demographic groups. The videos needed to feel dynamic, polished, and packed with lifestyle appeal.
The Approach: Real People, Real Journeys
We built the concept around story arcs: following different types of visitors through their day, capturing moments from morning shopping sprees to evening cocktails. Since both sites are open to the public daily, we had to be nimble—filming before opening hours, working with real retail staff, and embracing a run-and-gun setup with a detailed-but-flexible shot list.
A standout feature of this project was the local casting campaign we ran. We launched a custom application portal, promoted it across social media, and handpicked a diverse cast of Plymouth locals to feature on screen. From managing call sheets to direct liaison with talent, we handled the full process in-house, giving the final video a fresh, authentic feel.
Behind the Scenes: Two Days, One Packed Shoot
Curious how we pulled it all off? We documented the shoot from start to finish in a BTS vlog. From 6am call times to retail staff cameo moments, take a look at what goes into bringing a project like this to life.
Deliverables: One Shoot, Fifteen Films
The primary output was a set of three promo videos: one spotlighting Drake Circus, another highlighting The Barcode, and a third combining both locations into a single showcase.
To maximise the footage captured, British Land chose our Content Boost add-on. This let us repurpose clips from the two-day shoot—along with past material—into 12 social media edits, each tailored to different audiences and goals. In planning, we identified up to 78 potential edits, giving British Land a rich content library to draw from. We worked closely with their team to select standout videos that aligned with key objectives, extending the campaign’s reach well beyond the three core promos.
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Wrapping It Up:
From a jam-packed two-day shoot to a polished suite of content, this project shows how strategic storytelling and local talent can breathe fresh life into familiar destinations. The result? A vibrant campaign that celebrates Plymouth and drives real-world impact.
Want to Create Something Similar?
Whether you're marketing a shopping centre, launching a new location, or just want to put your brand on the map—let’s chat.