Shop, Sip, Strike:
A Day Out in Plymouth Like No Other
Retail & Leisure
Client
British Land
Year
2024
When British Land wanted to shine a spotlight on two of Plymouth’s busiest destinations—Drake Circus shopping centre and The Barcode leisure hub—they turned to us to craft a suite of sleek, story-led promo videos that would drive footfall and showcase just how much these sites have to offer.
The mission was clear: showcase the full experience of a day out at Drake Circus and The Barcode, with a focus on boosting awareness and attracting new visitors, particularly from key demographic groups. The videos needed to feel dynamic, polished, and packed with lifestyle appeal.
The Brief: Put Plymouth on the Map
The Approach: Real People, Real Journeys
We built the concept around story arcs: following different types of visitors through their day, capturing moments from morning shopping sprees to evening cocktails. Since both sites are open to the public daily, we had to be nimble—filming before opening hours, working with real retail staff, and embracing a run-and-gun setup with a detailed-but-flexible shot list.
A standout feature of this project was the local casting campaign we ran. We launched a custom application portal, promoted it across social media, and handpicked a diverse cast of Plymouth locals to feature on screen. From managing call sheets to direct liaison with talent, we handled the full process in-house, giving the final video a fresh, authentic feel.
Deliverables: One Shoot, Fifteen Films
The main output was 3 promo videos. With two videos focusing on each location, and then a main combined video promoting both locations in one.
To make the most of the footage captured, British Land also opted for our Content Boost add-on, allowing us to repurpose our bank of shots from the shoot and past shoots into 12 targeted social media edits, each tailored to specific audience journeys and themes. This gave them a wider range of content to deploy across their channels and extend the campaign's reach well beyond the core promos.