Typetecture is a typographic system developed by designer Elena Ruiz as part of her Master’s degree in Visual Communication at Arts University Plymouth. Drawing inspiration from Plymouth’s postwar architecture, Elena created a sculptural alphabet built from real-world details, manhole covers, spiral staircases, and the geometric logic of the city itself. The result is a bold, abstract visual language rooted in observation, memory, and place. This short film explores the thinking and process behind Typetecture, presenting the project as a quiet act of translation, where design becomes a way of reading the overlooked. — 🎓 Created as part of the MA Visual Communication programme at Arts University Plymouth - www.aup.ac.uk/courses/postgraduate/ma-design-communication